Ichizu（一途), defined as "the way of" or "born and destined for this particular path", is the term which perfectly describes our "way of sushi" for us at Sushi Ichizu.
The modern world is said to be the age of globalization where communication, trade, transportation and travel across nations are conveniently accessible. It is the age where the consumption of food derived from the sensations of Japanese culture are widespread across nations. As such, anyone can now have raw fish listed as one of their favourites.
From that, our restaurant is operated based on the philisophical and modern idea that the culture of 'sushi' should not be restricted to only Japanese, but rather treated as a world heritage. A good sushi-ya no longer needs to be in Tokyo or Ginza anymore.
We are passionate not only in creating a sushi restaurant aimed at reaching the standards of those Japan, but rather in opening a sushi-ya that is truly authentic in culture and taste-one that even Japanese people themselves would want to fly from Japan to have a taste of our creations.
The arts of sushi derived from a long history of tradition. In Japan, a sushi chef is considered a high-profiled profession, meeting the levels of national artists. Being a sushi chef not only requires well-trained skills in grooming ingredients, but also requires many years of spiritual cultivation of ancient tradition and culture.
Chef Riku Toda (戸田陸), born in the province of Saitama in Japan, had extreme interest and passion for Japanese food and sushi ever since he was a child. His talents were forseen by sushi master Hachiro Mizutani, owner of the famous three Michelin-starred restaurant Sushi Mizutani and apprentice of the world-renowned Sushi God Ono Jiro, inheritance and master of the ancient 'edomae' sushi style. Toda thus ventured into the world of sushi at an early age and was intensely trained by Chef Mizutani himself (as of now, Sushi Mizutani had closed down due to the retirement of Hachiro Mizutani of age).
Further on, Chef Toda proceeded to meet the amazingly-talented sushi chef of Japan in the modern age, Chef Takaaki Sugita. Toda eventually moved to join him as one of the members in Miyakozushi, moving up the chef ranks to eventually became sous (or second) chef, growing his skills alongside the restaurant until it became famous. In present day, the restaurant moved and changed its name to 'Sugita'. Toda again assumed the position of sous chef, performing side by side with Sugita. On the very first year of its opening, Sushi Sugita was awared Michelin star and 'Gold Medal' from Japan's most trusted food-review site, TABELOG. Not just that, the restaurant was renowned as one of the best and most difficult to book sushi restaurants in all of Japan.
Throughout our years, Sushi Ichizu’s extreme commitments to excellence both in taste and service has resulted in numerous awards being given. Included below are instances of the awards we have received
We are thrilled and honored to announce that our restaurant, Sushi Ichizu has won the title of 26th best restaurant in Asia and number 1 rated best sushi restaurant outside of Japan in Opinionated About Dining’s Ranking of 100+ Top Asian Restaurants!! In 2020, we still maintained our ranking spot as one of OAD’s best restaurants in Asia with rank 39. And again in this continuing year of 2021, Sushi Ichizu, for the third consecutive year, is given the title of Asia’s 31st best restaurant (2021). http://www.opinionatedaboutdining.com.
OAD, short for Opinionated About Dining, is a credible restaurant ranking system that allows people to give scores and rate restaurants, with each reviewers’ score magnitude weighing differently according to each one’s level of expertise and experience. Each reviewer is assigned a weight that reflects the number of restaurants that they have visited and those restaurant’s rank on the OAD list. The results are based on over 200,000 or more reviews. This system thus reflects the opinions of reviewers who show a higher level of restaurant expertise/experience than can be found in other systems. This makes the OAD system to be highly reliable and well-known among foodies, food reviewers and the chef community in the industry.
Another award that Sushi Ichizu had received the honour of being included in is “HELLO! Taste Guide” 2020, an award that brings together restaurants that all celebrities selected as having excellence.
“Thailand Tatler”, a magazine and online media that is considered to be one of the most trusted among Thailand’s high-society and luxury life-style group, had created a guide that categorizes and recommends the best of restaurants each year. In “Tatler Thailand's Best Restaurants” guide, Sushi Ichizu was again given the honor to be selected as one of the best restaurants in the list in 2018-2019.
Thailand Tatler Award 2018 with 89 points!!
Thailand Tatler Award 2019 with 89 points!!
Finally, yet another award Sushi Ichizu has received is from Wongnai Users’ Choice 2020 & 2021. 552 top restaurants in Thailand are selected based on the votes of over 3 million Wongnai members to find the best restaurants based on members' opinions. Wongnai Users' Choice 2020 & 2021 certifications are awarded to those chosen restaurants in order to honor the restaurant’s success and to encourage the restaurants to maintain its standards and improve further.
Sushi Ichizu is well known for its associations with world-class chefs and restaurants, often those with rankings in TABELOG, Michelin Star Awards, World’s 50 Best Restaurants, and OAD (Opinionated About Dining). Many times per year, the restaurant often hosts special events that feature world-renowned chefs in collaboration with the chef team at Sushi Ichizu, to create a special dinner course for guests. Some of the collaborations hosted at Sushi Ichizu include the following.
Marking Sushi Ichizu’s first ever collaboration event is its joint effort with Master Kouji Kimura of the famed Sushi Kimura (awarded 2 Michelin Stars, TABELOG Gold Medal in 2017, and TABELOG Silver Medal in 2018) and Master Hidefumi Namba of Sushi Namba (awarded TABELOG Silver Medal in 2018). Together with Sushi Ichizu team, the collaboration was a blasting success, serving a 6-hand sushi omakase course to the content of all its attendees.
The next collaboration at Sushi Ichizu was to celebrate and mark the restaurant’s first year anniversary since opening. This time, the restaurant was hosted with Chef Yoshiyuki Ono of Restaurant L’Equateur, one of the most hard-to-book French restaurants in Japan, with skills guaranteed from the Gold Medal award received from TABELOG, an achievement equivalent to that of receiving 3 Michelin Stars. Reservations to the special event was quickly filled and fully booked in no time.
Yet another collaboration by Sushi Ichizu is one with Restaurant La Kanro.
Led by Chef Nakamine Junichi of La Kanro, the Osaka-originated restaurant earned a TABELOG Silver Medal award for two consecutive years. The restaurant typically accepts only 8 customers per round, making it extremely hard to book back in Japan.
This Sushi Ichizu x Miyoshi collaboration is for beef-lovers. With the efforts of the Sushi Ichizu team and Wagyu Master Tsutomu Ito from Miyoshi—a Michelin-starred and Gold Medal TABELOG awarded restaurant from Kyoto with a specialty in beef kaiseki cuisine, a successful special pop-up event was able to be pulled off. This marks Chef Ito’s first ever overseas collaboration, as well as a debut of his new special menu which has never been served anywhere before.
This collaboration was a private event for a group of Sushi Ichizu’s special clients and wasn’t promoted to the public. At the time, Chef Shinji was sous chef at Sushi Saito, a TABELOG Gold Medal and Michelin 3 Stars awarded restaurant in Tokyo. Chef Riku Toda of Ichizu was an ex-sous chef at Sushi Sugita, a restaurant that goes on par in terms of degree with Sushi Saito. Thus, this private collaboration marks a subtle mash-up between the sous chefs of two of the biggest names in Japanese sushi history at the time.
Sushi Ichizu offers 3 options for our courses—a Nigiri Course for 4,000++ THB, a Mini Omakase Course for 6,000++ THB, and an Omakase Course for 8,000++ THB.
Striving to achieve the perfect culinary and dining experience completed with the best of ingredients, we thus opened only 3 rounds per day (accepting only 9 customers per round) and will start serving all customers simultaneously on time. We open from Tuesday to Sunday (closing on Mondays) with booking reservations opened available at 12.00 for lunch round, 17:30 for the first dinner round, and 20.30 for the second dinner round of seatings. Arriving to the restaurant later than the designated time will have an effect on the dishes of the other customers. As such, we ask our customers to be duly noted that in the case where customers are late for over 30 minutes, there could be some unavoidable cases where we would have to reduce the number of courses normally served in order to maintain food quality to be standardized among all customers.
Booking on the same day as the actual dining date could only be done by phone call and not via website.
We have a dress policy of smart casual. Men are prohibited of shorts and sandals. Perfume and gel with smell are not allowed due to the fact that the restaurant wants customers to be able to fully enjoy and immerse their five sense in the palette elements of our prepared food and avoid any other disturbances in smell. We accept only customers of age 12 or older due to the fact that the restaurant is unable to prepare special meal selections for children, which would effect the cooking process of the typical omakase set prepared for other customers. We seek to generate a fully-immersive omakase experience for all our customers. As such, we are unable to control small children which may lead to disturbances that may take away this atmosphere.